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How to Use Other People's Articles to Promote Your Website
by John Don
There is a good reason why more and more companies are using blogs to complement their existing company websites. Blogs make businesses personal and transparent and customers like seeing a human face behind a corporate website. There is, however, another strategic purpose for company blogs: search engine marketing.
Search engines love blogs for one simple reason: fresh information. Blog software has inbuilt functionality to notify update services as soon as a new post is written and submitted. Search engines then visit the blog to grab the new post and at the same time follow the links included within the blog post. In this way blogs serve as a bait to lure traffic to the main company websites.
Free Content For Your Blog
Many people don't realise that there are thousands of free articles available free for use. If there is no one in the company who can write a blog post each day, these articles provide an excellent opportunity to keep your blog updated every day. Often, these articles can actually be a better option than writing your own copy, and here there is a good reason for it.
People and businesses write product or service specific articles to promote their business by using what is called "article marketing". They write an article, include certain keywords and then submit it to article directories across the internet. Normally they include a resource box with a link back to their website. The idea is for search engines to pick up this article at different locations and follow that link back to the writer's website.
So what is there in it for people who use these articles on their blogs? Search engines and traffic. These articles are usually topic specific and written in a way to attract search engines. When you use these articles on your blog, you can highlight keywords and link them back to your own site. When search engines spider your blog they will follow the links to your website and give your products a better position in the search results. The benefit is clear.
Smart Use Of Free Articles
Search engines like unique content. Even though you cannot change the article text, you can highlight and link keywords, emphasize sub headings and change formatting to fit your design. This makes the article somewhat unique from the rest of the websites that publish it. When linking keywords, make sure to link them directly to the relevant pages on your website. Take the user from free articles directly to what they need to see inside your website.
Enjoy free articles, utilize the content to benefit your own site and do it regularly. You will see traffic to your site growing in no time.
About the Author
Please visit ausbusiness.net - tipsreview.asia and 7books.com for more information on this topic.
How To Promote a Website for free and Make money
www.thepromotionguide.com
Spending lots of money isn't the only way to advertise your website! There are plenty of extremely effective low cost and free ways to promote your website.
Here are five great ways to advertise your website for free.
1. Article marketing continues to be a very strong way to get traffic to a website. There is a skill to writing a quality article that makes a person want to click on the URL in your resource box.
However anyone can write articles that are interesting if they focus on solving a person's problems. Once you have written an article you should submit it to the best article directories.
2. Another excellent way to increase your visitors is to start a blog. Writing blog articles on a consistent basis is a great way to get quality traffic.
If you write interesting blog posts and use social bookmarking to promote your blog you can do very well. You also need to have an RSS feed subscribe button at the top of your blog where people can find it and subscribe to your blog updates.
3. Another free method of marketing a website that has worked since the beginning of time is email marketing. By building an opt in list of your own you can drive traffic to your website anytime you want by sending out an email to them. This is a very good method of promoting your products and getting visitors to come back to your website again and again.
4. Posting in discussion forums is an excellent form of social networking that continues to work well even after all these years. As you establish credibility, by providing useful posts in discussion forums, people will want to learn a little more about your business. A passive way to create traffic for free to your website is to create a signature file and offer a brief classified ad on yourself in it.
5. Traffic exchanges are a method of website promotion that many people swear by. This will only cost you the time that it takes to surf the traffic exchanges.
The best traffic exchanges are ones where you earn credits for surfing. You view other web pages in turn for advertising your own web pages. The people who do well with traffic exchanges are the people who promote splash page and use them to build a list.
All of the above methods are free to do and you can get excellent results by focusing on one or two of these methods and applying them on a regular basis.
keywords:website promotion make money online promote website advertise article marketing writing blog blogging how to quality traffic email rss feeds
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